Delhi witnessed one of the most lavish and widespread jewellery exhibitions with major jewellery brands bringing their special edition collection to the capital city. The one of its kind event was hosted at Jasola, an upcoming suburb in Delhi. The area which has many colleges, working women hostels and thriving IT hub, gave an overwhelming response to the exhibit.
The five day exhibition saw college girls, married women and professionals coming in large numbers to jewellery. Major highlight of the display was the Titanium, Stainless Steel, Silver and tungsten jewellery collection along with sterling silver jewel collection.
Main Attraction was Essential Jewelry , a Rajasthan based company specializing in wholesale silver jewelry, in India, sterling silver jewellery and sterling gem stone jewellery. They also export to Thailand their range of sterling silver and gem stone jewellery and accessories.
Silver jewellery more so sterling silver Jewelry is becoming a trending fashion range. Since silver when blended with gemstone make for a striking combination, designers at Essential Jewelry are making some very exquisite pieces that are in demand nationally and internationally.
Objective of the exhibition was to display the diverse range of jewellery to the target audience. The other purpose was also to communicate consumers about the prospect of buying Silver jewelry online. It was ingrained within the exhibition to help in educating women and girls about the benefits of buying or making purchase online. A special orientation was also organized to show viewers all the three web portals and various mode of making purchase using virtual medium.
With buying behavior shifting to buying through E-commerce site, the trio brands wanted to motivate buyers to visit their site and make purchases. This was also a chance to interact with women buyers and get their suggestions on making improvements and adding new features to the line of jewellery and accessories offered by them.